HOM men underwear

WAF AGENCY and the men’s underwear brand HOM called on Benjamin Van Blancke during the brand restructuring to illustrate the company’s identity. Production of an original illustration for the publication of a booklet distributed quarterly in the brand’s retail stores.
The French brand HOM was founded in Marseille in 1968 and has continued to position itself as the market leader in men’s underwear since that famous year. His idea was to create a brand purely for men to bring them the best quality in the choice of their underwear.